Day 1 notes:
- Web 3.0 (semantic web) - not clearly defined - eg Using machine agents to mine large volumes of data to drive personalisation and engagement...
- 90% people trust peer recommendations
- RoI - Return on Involvement
- Flat World Navigators - connectors and collaborators
- provide a rapid and authentic response to incidents
- SM SLA 30 min acknowledgement and 1-2 hr response
- respectfully engage critics - could become powerful allies
- "Tell us what you...."
- Use analytics
- Anytime, anywhere, any device - and any service
- Google Now
- Generation C: Curation, Creation, Connection, Community
- New experiences drive engagement
- Staff should be your first level SM network
- Respect platform technology and community
- Know which memes are trending and consider participating
- Publish hashtags
- Consider creating non-branded pages
- Consider moving front page conversations to another page
- Aim for virality - not just likes
- SM is a great way to source content
- platform providers can be liable
- once you know take it down
- you must monitor your channels
- you need a SM policy
- SM is not a private conversation
- staff should understand privacy settings
- set house rules
- don't over-react
- video can be a very effective response
- don't say "no comment"
- understand and groom 'Brand Me'
- monitor SM because people are probably talking about you
Reading:
Deloitte - Digital Disruption, Short Fuse, Big Bang (Education: Longer fuse, Big Bang)
Lean In: Women, Work, and the Will to Lead
Takeaways:
- Provide staff with better access to analytics
- Recognise, network and facilitate our connectors and collaborators
- Celebrate game changers
- Shift mission visitors to discovery and inspiration
- Connect 'my learning' to my friends
- Strategic development of learning and working community ecosystems
- Research learning recommender systems
- Engage student resource
- Staff need SM confidence and competence - understand privacy settings
- Develop a content strategy for department pages
- Teach staff how to capture and share content
- Can staff understand your SM policy? Can it be summarised in 3 words?
- 88% of media interaction in Oz is now via a screen
- TV --> 'social TV'
- Authentic engagement - look for passion points, capture new perspectives, curate audience content, keep it real
- Sharing for social currency - create/re-use content that people will want to share - 'ditch the pitch'
- Co-create SM moments that matter - own the moment
- Gen C resonates with talent heroes
- Smart data = data + Analytics
- Semantic data = data + semantic web
- Semantic web = assigns properties to every resource
- Linked open data = exposes relationships between data --> serendipitous connections
- RDF = Resource Description Framework
- Express your purpose through SM
- Find meaningful roles in peoples lives
- People watch how you help other clients
- What is your emotional brand purpose? And how will you bring that to life in SM?
- Online visitors often just want to get business done - put customer contact number on SM
- Policy is not enough - staff training
- Consider monitoring staff wellbeing through SM
- DBpedia - wikiipedia for machines to read
- Scheme.org gives types and properties to assign semantic metadata (microdata) to your web
- Insi.org gives unique identifiers for people
- Google, Yahoo, Bing searching is semantic web enabled
- Some CMSs support adding microdata
Reading:
- Galaxy Zoo, Moon Zoo
- CSIRO Vizie
- Dark Social
- Coca-Cola - India-Pakistan
- Burberry Kisses
- VHT Conversation bridge - Web
- EDUTECH - Social media I the Classroom
Takeaways:
- Consider risk management AND 'high reliability' approaches
No comments:
Post a Comment